Aaron M Siegal-Eisman, B.S.
Adjunct Faculty Member
asiegaleisman@callutheran.edu
3109168929
Remote
Office Hours: Tuesday and Thursday 3-7 pm PT
About
Aaron Eisman is a trained and experienced social media expert with a Journalism background. He’s worked in sports social media for over 12 years. He's learned cross-platform skills to communicate effectively across broadcast, digital and social media.
From 2014-2019, he worked for Turner Sports in Atlanta, Bleacher Report in New York City and the NFL in Los Angeles.
His numbers show his expertise and experience working for the top brands in sports: 50K posts, 1 Billion total engagements, 3 Billion video views and 28 Million new followers added since September 2014!
While at Turner Sports, he helped grow NBAonTNT and NBA TV's social media following, average engagement per post and develop short & long-term strategy for major tentpole events.
During March Madness in 2015, he was tasked with executing sales posts on social media. Also, he was given PGA.com's Instagram account which he helped create daily posts and strategy resulting in 550% growth in just four months.
Aaron's success at Turner Sports landed him his next career opportunity with Bleacher Report. Over the last two and a half years, he was a part of the team that grew B/R's national account over 14 million new followers across Facebook, Twitter, Instagram and YouTube.
Aaron was given the opportunity to help the editorial team develop socially-relevant stories, then build a content plan with assets around those feature articles. Also, he was tasked with developing the U.S. social strategy for soccer.
At the NFL, Aaron added another 600K new followers for NFL Network’s Facebook, Twitter and Instagram accounts. His passion and dedication into social media makes him successful wherever he’s been.
In 2019, he launched his company, Eisman Digital Consulting. The company has worked with over 70 sports clients since launching the agency.
Aaron has a wife named Vân and a young daughter named Hannah.
Education
Bachelors of Science in Journalism from Indiana University in 2013
Publications
Book
"The Evolution of Sports Social Media" published in 2021
- ISBN-10 : 1638371466
- ISBN-13 : 978-1638371465
https://www.amazon.com/Evolution-Sports-Social-Media/dp/1638371466