Setayesh  Sattari

Setayesh Sattari, Ph.D.

Associate Professor of Marketing
Pioneer House 122


Setayesh Sattari is a distinguished lecturer recognized for her teaching in international and culturally diverse classes with experiences in several countries. Her teaching and research passions span a wide spectrum, including sustainable marketing and consumption, circular economy, social entrepreneurship, and sustainable tourism. She's a published author with hands-on experience in leading sustainability projects in the real world, supported by organizations such as the European Union. She's also an active member of the Women in Cleantech steering committee at the Los Angeles Cleantech Incubator (LACI). In this volunteer role, she contributes extensively, from evaluating applications for the incubation program to empowering women-owned businesses through workshops on circular economy practices and marketing sustainable products.


Ph.D. in Industrial Marketing, Lulea University of Technology

M.Sc. in Marketing and e-Commerce, Lulea University of Technology/Tarbiat Modarres University

B.Sc. in Computer Software Engineering, Azad Tehran University


Sustainable Consumer Behavior, Circular Economy, Sustainable Tourism, Social Entrepreneurship



Selected Publications:

Sattari, S., Kordestani, A., and Oghazi, P., Hajighasemi, A. (2022). “Socially responsible ideas among Swedish public procurers: An exploratory study.” Journal of Innovation & Knowledge, 7(4), 100251.

Rad, F. F., Oghazi, P., Palmié, M., Chirumalla, K., Pashkevich, N., Patel, P. C., & Sattari, S. (2022). “Industry 4.0 and supply chain performance: A systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies.” Industrial Marketing Management, 105, 268-293.

Lindell, L., Sattari, S., and Höckert, E. (2021). “Introducing a conceptual model for wellbeing tourism–going beyond the triple bottom line of sustainability.” International Journal of Spa and Wellness, 1-17.

Sattari, S., Wessman, A., and Borders, L. (2020). “Business model innovation for sustainability: An investigation of consumers’ willingness to adopt product-service systems.” Journal of Global Scholars of Marketing Science, 30 (3), 274-290.

Sattari, S. and Billore, S. (2020). “Bring it on Covid-19: Being an older person in developing countries during a pandemic”. Working with Older People. 24 (4), -291

Sattari, S., Kordestani, A., Peighambari,K. and Oghazi, P. (2019) “Embracing sustainability through marketing communication: An international case of CSR reports.” Book chapter in "Socially-responsible international business: Critical issues and the way forward." Editors: Leonidou, L. C., Katsikeas, C.S., Samiee, S., Publisher: Edward-Elgar.

Peighambari, K., Sattari, S., Foster, T. and Wallström, Å. (2016). “Two tales of one city: Image versus identity.” Place Branding and Public Diplomacy, 12 (4), 314-328.

Sattari, S., Peighambari, K., Kordestani, A. and Oghazi, P. (2016). “Consumer behavior research: A Synthesis of the recent literature.” SAGE Open, 6(2), 2158244016645638.

Sattari, S., Pitt, L., and Caruana, A. (2011). “How readable are mission statements? An exploratory study.” Corporate Communications: An International Journal, 16 (4), 282-292.