PR Strategies For Nonprofits: How to tell your story to the press
Wednesday, June 4, 2025
9:00 am - 12:00 pm
CLU Oxnard Campus
2201 Outlet Center Drive, Oxnard, CA 93036
Individual Members: $0
Organizational Members: $0
Non-Members: $55
About this event
We’ve all practiced an elevator pitch, but why is it that there are organizations that consistently have their stories told by the press? There’s a recipe for PR success and in this three-part workshop, you’ll learn the mechanics behind crafting your story and selecting the appropriate media outlets and contacts to pitch it to.
How do you serve up a newsworthy story on a silver platter? The first portion of the workshop will be interactive education, followed by a panel of nonprofit leaders who have cracked the code to telling their stories to the press. The Final hour will be a workshop where you can begin crafting newsworthy stories and practicing your pitch. Finally, once you secure the press coverage, learn how you can leverage it to meet your organizational goals- from donor relations, employee retention and board engagement.
During this workshop, participants will:
- Learn what makes a story newsworthy
- Develop several topics worthy of press releases
- Identify media targets for your pitches and practice pitching
- Learn how to repurpose the news coverage via other marketing channels to achieve positive business outcomes for your organization
Faculty
Lindsey Carnett
Lindsey Carnett is a marketing and public relations professional who developed The Marketing Maven Method to simplify marketing by empowering leaders to make data-driven marketing decisions. Lindsey is the CEO of Marketing Maven, a research, digital and PR firm headquartered in Ventura County, and author of the recent book, The Marketing Maven Method: Secrets of a Maven.
A two-time honoree of Inc. 5000 Fastest Growing Independently Owned Companies in America, as well as an Entrepreneur 360 Most Entrepreneurial Companies in America award recipient, Lindsey has taken her business expertise global to enlighten marketing peers and business leaders about best practices in using PR to drive engagement, improve organic SEO, and grow a positive online reputation.
Having spoken at high profile national marketing and consumer products conferences and guest lectured at universities, Carnett has gained the reputation as an expert in the field of marketing and public relations. Her areas of specialties include: Public Relations, Social Media, Reputation Management, Direct Response Marketing, U.S. product launches, SEO, Event PR, and Spanish Media.
To learn more about Lindsey and Marketing Maven, visit www.marketingmaven.com.