From Data to Donors: Understanding donor data to strengthen relationships and revenue
Thursday, March 5, 2026
9:00 am - 11:30 am
CLU Oxnard Campus
2201 Outlet Center Drive, Oxnard, CA 93036
Individual Members: $0
Organizational Members: $0
Non-Members: $55
About this event
Description:
Most nonprofit fundraisers are drowning in data but starving for insight. They pull reports, see numbers, but struggle to translate that into a cohesive plan of action. In the end, many either ignore the data (and follow their “gut”) or get overwhelmed by it!
This workshop will teach you to reframe your donor data in a way that allows you to better listen to your donors. We will explore where and how to look for donor behavior patterns and how to translate those “signals” into specific relationship development tactics that make your fundraising operations more efficient and effective. This model will teach fundraisers to amplify growth vs. replacement as a means of strengthening year-over-year fundraising performance.
Participants will leave this workshop with:
- A reusable framework (signal - interpretation – action) to inform donor analysis and development strategies
- Segmentation model – to better align specific donor behaviors and “signals” with donor cultivation tactics using your organization’s specific donor data
- An opportunity mapping tool – that can be used to create action plans for specific donors based on your analytics
- Practical, donor-aligned strategies to drive development growth
Who should participate:
This workshop is designed for nonprofit leaders, staff, board members and development committee volunteers who have accountability for shaping and executing your organization’s fundraising and donor stewardship activities.
Faculty
Eric Knight
Eric Knight, CFRE, is a purpose-driven nonprofit executive with a proven track record of transforming organizational leadership, strategic planning, and fundraising excellence. As a Certified Fundraising Executive, Eric has successfully led multiple nonprofit organizations across diverse sectors, including healthcare, animal welfare, cultural institutions, and community services.
Most recently, Eric served as Executive Director of the Conejo Free Clinic, where he expanded clinical capacity and developed innovative revenue strategies. Previously, he led the Humane Society of Ventura County, managing $45 million in assets and implementing a groundbreaking "New Era" initiative that generated $19.6 million in revenue. Eric is currently working as a nonprofit consultant and philanthropic advisor, and sits on the Board of The Greater Contribution, a 501(c)(3) that serves impoverished women and girls in Uganda by providing financial support and development programs to reduce poverty, disease, hunger, illiteracy, and gender inequality.
With a background spanning nonprofit development, strategic planning, and community engagement, Eric has consistently demonstrated an ability to build high-performing teams, create sustainable revenue streams, and drive meaningful social impact. His leadership philosophy centers on mobilizing diverse stakeholders toward shared visions while ensuring financial sustainability and operational excellence.
A graduate of Columbia College with a Bachelor of Arts in Film Studies, Eric brings a unique creative perspective to nonprofit management. He is an active member of the Association of Fundraising Professionals and has completed leadership development programs with the Ventura County Leadership Academy and American Cancer Society.