Paths to Professionalism

Emmy® nominated producer, Jay Bakerink, is President and co-founder of Haylett Entertainment and Marketing. He is an Executive Producer of Haylett’s Emmy® nominated animated special, Piney: The Lonesome Pine, starring Sir Jonathan Pryce, Simon Pegg, and Jason Anthony. Throughout Jay’s career in the entertainment business as a producer, writer, director, and editor, he has worked on a multitude of projects ranging from network primetime shows, streaming shows, specials, network children’s programming, and syndicated shows. His production background includes working for major entertainment companies such as CBS, FOX, NBC, UPN, Warner Brothers, Disney, Tribune, and New Line Pictures.

While working for the broadcast networks and streaming platforms, Jay played a vital role in the video creation for entertainment marketing for some of television’s most successful prime time shows including, Seal Team, Madam Secretary, FBI, FBI: Most Wanted, Tough As Nails, Star Trek: Picard, The Amazing Race, Survivor, The Grammys, Hawaii Five-0, MacGyver, Criminal Minds, Instinct, NCIS, NCIS: New Orleans, Magnum P.I., S.W.A.T., Super Girl, The Mentalist, CSI, CSI: Miami, CSI: New York, Cold Case, Everybody Hates Chris, Veronica Mars, The NFL, The Simpsons, 21 Jump Street, Beverly Hills 90210, Melrose Place, The X-Files, and America’s Most Wanted.

When Fox Broadcasting ventured into children’s programming, Jay was instrumental in launching the Fox Children’s Network. He produced and directed over 30 interstitial films for the network. He wrote, produced, and directed the primetime special “Smart Kids,” which was nominated for an Emmy® for Outstanding Children’s Program.

He has received awards from the National Education Association, Parent’s Choice, Association for Children’s Television, Media Access Award, Golden Eagle Award for Outstanding Television Production, and the Promax Award for Excellence in Advertising & Promotion.

Jay is a member of the Director’s Guild of America, the Writer’s Guild of America, The Academy of Television Arts & Sciences, and ASIFA-Hollywood. He is a graduate of the USC School of Cinematic Arts.

Jay is married and lives in Rancho Palos Verdes, California. He is the proud father of two daughters. While spending time with family is Jay’s ultimate joy, he also enjoys playing golf when time permits, and playing with his dog “Mr. Higgins.”

Phoenix Ha is the CEO of AdBeacon, a first party attribution and optimization platform, headquartered in Westlake Village, CA.

With a robust background in creative brand development and digital advertising, she has adopted a 360-degree mindset to all marketing strategies. Cutting her teeth with industry-heavy hitters like Supra Footwear, K-Swiss Global, NIKE Footwear, TOPSHOP, American Apparel, Brixton, in addition to multiple collaborations with Disney, she's hit the ground running and has never stopped.

As the former Director of Paid Social at National Positions, her approach combines the worlds of data and creativity, keeping social campaigns agile, profitable, and high-performing even in the wake of iOS14.5. Her disruptive approach has resulted in 10x ROAS, hundreds of millions in ad revenue, new brand launches, and omnichannel methodology optimization. This paired with an Executive MBA and an Adjunct Professor seat at California Lutheran University, Phoenix is dedicated to the future within the digital advertising space.

Sophie Harlan is in her eighth season with the Los Angeles Rams, her fourth as the director of football operations. She had previously served four seasons as the manager, football administration.

Prior to joining the Rams, Harlan served as the Director of Recruiting Operations at the University of California - Berkeley for three seasons.

Prior to Cal, Harlan worked in Los Angeles for IMG Broadcasting, for former college basketball head coach the late Rick Majerus and as a recruiting assistant at UCLA for its football program.

Harlan is a native of Ukiah, Calif. and graduated from UCLA in 2010 with a double major: Mass Communications and History. Harlan and her husband, Matthew, reside in Thousand Oaks, Calif

David Harrington is a partner and wealth advisor at Hillcrest Financial Group. Hillcrest Financial Group provides their clients with ongoing financial advice and investment management.  David holds the designations of Certified Financial Planner, CFP® and Chartered Financial Consultant, ChFC®.

David is married to Cara – and both are CLU alumni (1996). They have two boys. David enjoys spending time with his family, golfing, and traveling.