MBA Students Assist a Client with a Relaunch
Students in new faculty member Tracy Nickl's MBA course recently completed an Advertising and Integrated Marketing Communications consulting project. During the course, they assisted client Thanks A Ton with the relaunch of their e-card green gifting site. The students worked with the client to complete a SWOT analysis, define objectives, identify target markets/personas, and implement a marketing research survey. Based on the budget provided by the client, they then developed the marketing strategies and tactics, which included hiring micro-influencers on multiple platforms (Instagram, YouTube, Facebook/Meta, etc. ) and creating custom campaigns and creatives. They provided a detailed implementation strategy and KPIs coupled with test-and-learn strategies to innovate in a cost-effective manner. They also recommended software and tools for efficiency and effectiveness. This culminated in a formal presentation and a VERY happy client! As Tracy says, CLU MBAs rock!
More
- MPPA Program Goes to Tijuana
Mon January 23, 2023Students took a day trip to learn about issues in migration
- Welcoming New Staff Member, Hana Petr
Mon January 23, 2023Hana Petr joins us as the Undergraduate Administrative Assistant
- Launching the School of Management People(s) of Color Scholarship for Graduate Students
Mon December 12, 2022We are excited to announce this new scholarship
- MPPA Program Hosts Austrian Consul General, Dr. Michael Postl
Mon December 12, 2022Dr. Michael Postl joined us to give a talk on Europe and the War in Ukraine
- Forward Together Webinar Series with Paul Rosenberg
Mon December 12, 2022Paul Rosenberg joined us to discuss Managing Your Presence: Showing Up Strong
- VCLA's Alumni Can Receive Access to Tuition Discounts at Cal Lutheran
Mon December 5, 2022A new partnership is bringing new opportunities
- Welcoming Dr. LaSharndra Beckwith to the MPPA Advisory Council
Mon December 5, 2022The MPPA program welcomes Dr. LaSharndra Beckwith
- MBA Students Assist a Client with a Relaunch
Mon November 28, 2022Bringing real life experiences to the classroom for MBA students
- Four Scholarships Awarded to EMBA in Europe Students
Mon November 28, 2022Congratulations to those who were awarded scholarships!
- Fireside Chat with Don Armstrong, CEO of Vitu
Mon November 21, 2022Our club members had an exclusive opportunity to meet a C-suite executive
- DEIJ in the Workplace: Managing Yourself Through Change
Mon November 14, 2022Our panel discussed their experiences and advice on how to manage yourself through change
- Meet the Dorfman Scholars
Mon November 14, 2022Our 2021 and 2022 scholarships met the donor
- Coming Together for a BBQ
Mon November 14, 2022MBA, EMBA, and MSM came together for a BBQ
- Welcoming Robert Pieroni to the MPPA Advisory Council
Mon November 7, 2022The MPPA program welcomes alumnus Robert Pieroni
- Delta Sigma Pi (DSP) Initiates New Members
Mon November 7, 2022New members join the School of Management co-educational business fraternity
- Welcoming Alice Galstian to the Dean’s Executive Council
Mon October 31, 2022Alice Galstian, Vice President of Finance and Administration and CFO of the Kavli Foundation joins the Dean’s Executive Council.
- Startup Weekend Success
Mon October 31, 2022Teams spent 54-hours in an immersive experience to develop a startup idea.
- MBA final course brings out student ingenuity
Fri October 28, 2022Local businesses come to student consultants to explore markets and solve problems.
- Everything Ventured with Petra Griffith
Mon October 24, 2022CEO & Managing Director of Wedbush Ventures joined us for our Entrepreneurship Speaker Series
- Dr. Kirk Lesh Announced as New Interim Financial Planning Program Director
Mon October 24, 2022Starting immeadiately Dr. Kirk Lesh will be the interim program director
- Welcoming New Faculty Member, Adrijana Sekulovic!
Mon October 24, 2022Adrijana joins the Sports Management faculty.
- Welcoming New Faculty Member, Tracy Nickl!
Mon October 17, 2022Tracy Nickl joins the marketing department
- CERF Presents at L’Attitude
Mon October 10, 2022CERF report gains nationwide media attention
- Welcoming the New Communications Coordinator, Rosie Baker!
Mon October 10, 2022Rosie Baker starts her new position in the School of Management
- Three Undergrad Students Travelled to Portugal for the European Innovation Academy
Mon October 10, 2022Three students were awarded to participate in the European Innovation Academy (EIA) in Porto, Portugal.
- Hub101 Program Manager Honored as 40 Under 40
Mon October 3, 2022Krisitin Bell, Program Manager at Hub101, was recongized with the honor in Pacific Coast Business Times
- Welcoming New Staff Member, Alejandra Castillo
Mon October 3, 2022Alejandra Castillo joins us as Budget Analyst/ Coordinator of Support Services.
- Awarding the School of Management Advisory Council Awards
Mon October 3, 2022Presenting the honorees of the Teaching, Research, and Service awards.
- SDCIE Awards $180,000 to Four Incubator Grants
Mon September 26, 2022Steven Dorfman Center for Innovation and Entrepreneurship awards its first incubator grants.
- Welcoming New Staff Member, Pia Valtierra
Mon September 26, 2022Pia starts her new position as Graduate Program Specialist in MSIT.
- Executive Talent Management Forum Success
Mon September 26, 2022Close to 100 representatives discussed the “Great Resignation”
- Welcoming Shauna Vernal to the Dean’s Executive Council
Mon September 19, 2022Shauna Vernal, General Counsel & Chief Compliance Office at Flipt joins the Dean’s Executive Council.
- MBA Students Tour Europe
Mon September 19, 2022Students tour Europe on an International Business Seminar (IBS)
- Hub101 Features on CBS Sports with CLU Alumna Matthew Weisman
Thu September 15, 2022President of tech company interviewed at Hub101
- Welcoming the New Sports Management Program Director, Mark Orlando
Thu September 15, 2022Mark Orlando has started his new full-time role
- Prestigious Overton Scholarships Recipients Celebrated
Thu September 15, 2022The Overton scholarships are presented to our MS in Quantitative Economics program
- Hub101 Engages the Community in the Summer
Thu September 15, 2022This summer Hub101 kicked off the Business Barn Raising program and held a Startup Bootcamp for High School Students from Westlake High School.
- Welcoming Kristin Caltrider to the Dean’s Executive Council
Mon September 12, 2022Kristin Caltrider, EVP and CFO at Inogen, and CLU alumna Inc. joins the Dean’s Executive Council
- Hub101 Held Demo Day Showcasing Startups
Mon September 5, 2022Startups from the most recent IdeaToDo program presented at Hub101
- University Village Receives Lecture on Blockchain and Cryptocurrencies
Mon September 5, 2022John Garcia participated in the “Professors on Campus” series
- Accounting Faculty Member Honored with CalCPA Special Recognition
Mon September 5, 2022Ed Julius is honored for his years of service in accounting
- New Undergraduate Associate Dean and Business Administration Program Director
Mon September 5, 2022We welcome two faculty members to new positions!
- CERF Research Presented in 6 Different Metro Areas Across the U.S.
Mon September 5, 2022Matthew Fienup presented his and Dan Hamilton's latest work on the economic contributions of the Latino cohort
- Our community celebrated our graduates!
Mon May 16, 2022Close to 600 guests attended our annual School of Management Graduation Banquet
- 2022 New Ventura Fair held in-person
Mon May 9, 202260 teams presented their startup ideas to 200 guests in the Soiland gymnasium
- EMBA students visit DW Drumworkshop
Mon May 9, 2022Our Executive MBA students from Europe toured the facility and spoke to production employees
- Hub101 holds Demo Day with two tech startups
Mon May 9, 2022Flastio and KeynotesAI join Hub101 for Demo Day
- Executive MBA in Europe students attend classes in Thousand Oaks
Mon May 9, 2022EMBA in Europe students have an eventful first week participating in the New Venture Fair, attending courses, and visiting companies and organizations.
- Alumnus represented Austria at signing ceremony with U.S. Secretary of Labor
Mon May 2, 2022Alumnus Mario Derntl, among others, represented Austria at a signing ceremony with the U.S. Secretary of Labor, regarding the implementation of the Austrian model of dual education/apprenticeships in the United States.
- PRiME Competition held
Mon April 25, 2022Annual PRiME Competitions showcases student projects that support the global Sustainable Development Goals (SDG), a universal call-to-action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity.
- New staff member to support the Executive MBA program
Mon April 25, 2022Adam Leavitt joins the School of Management as new Graduate Programs Specialist for the Executive MBA program.
- The Dean honored with award
Mon April 18, 2022Dean Gerahrd Apfelthaler is awarded the Educational Leader of the Year award from the VCLA.
- Introducing the Dorfman Incubator Grants
Mon April 18, 2022The newly-established Dorfman Incubator Grants offers grants for founders and early-stage companies.
- Economic Forecasting Event held
Mon April 18, 2022CERF Executive Director Matthew Fienup provided updates on Ventura County’s economy at the annual Economic Forecasting Event, this year held at Regal Cinemas.
- Diversity, Equity and Inclusion is priority focus at the school
Mon April 11, 2022The most recent DEI in the Workplace Event focused on aspects of female leadership.
- Cal Lutheran Cares Day 2022 Success
Mon April 11, 2022Cal Lutheran Cares Day 2022 generated an 80% increase in total number of gifts from last year and a 10% increase in the amount given.
- Spring Fireside Chat with LTC Properties CEO
Mon April 11, 2022The Fireside Chats are exclusive events for members of clubs and associations under the School of Management
- School of Management McNair Scholar Presents Research
Mon April 4, 2022Anastasia Martinez presented her research on Latinx entrepreneurs at the 2022 McNair Scholar Conference at the University of Maryland.
- Start-up teams attend entrepreneurship event
Mon April 4, 2022Ten School of Management and Hub101-affiliated teams participated in the 2022 Central Coast Innovation Awards and Startup Village in Santa Barbara.
- Visit by the Austrian Consul General
Mon April 4, 2022Guests from the Austrian Consul General for the Western United States visited campus.
- New Program Director!
Mon March 28, 2022Kyle McIntosh is the new Director for the Executive MBA, MBA, and Masters of Management programs
- Entrepreneur and Mayor of Westlake Village spoke to students
Mon March 28, 2022Women in Business Club invited Brad Halpern as a guest speaker
- Executive MBA students travel to Austria
Mon March 28, 2022EMBA students engage in experiential learning during their time in Austria
- Annual Austria Business Awards event in US
Mon March 28, 2022Gerard Apfelthaler, Dean, awarded Growth award to successful Australian start-up
- Accounting program holds “Careers in Accounting” event
Mon March 21, 2022The “Careers in Accounting” event provided students with valuable insights into the many career paths Accounting majors can pursue.
- CERF Directors win Zillow Crystal Ball Award
Mon March 21, 2022CERF Directors awarded for the third time in a row for most accurate forecasts of home price expectations
- New Director of Sports Management program
Mon March 21, 2022Alumnus Dr. Mark Orlando to serve as Director of Sports Management program beginning Fall 2022.
- CERF holds forecasting season events
Mon March 14, 2022CERF held annual San Fernando Valley Economic Outlook Breakfast and Ventura County Economic Forecast
- Preparing students for their career path
Mon March 14, 2022Annual Paths to Professionalism event is designed to address important questions regarding factors contributing to career success.
- MSIT program holds TechTalk series event
Mon March 14, 2022Alumna Sharena Rice speaks for MSIT program’s TechTalk series event
- CERF co-hosts the 2022 San Fernando Valley Economic Outlook Breakfast
Mon March 14, 2022More than 100 leaders from government, business, and the non-profit world joined Matthew Fienup (Director, CERF) to get the latest news on the near future of the US, state, and regional economy.
- A new staff member joins the School of Management
Mon March 7, 2022Jennifer King joins the School of Management as Graduate Programs Specialist in support of the MBA/EMBA/MSM programs.
- Women in Business student club holds second event
Mon March 7, 2022Women in Business student club invites Symone Opara, Director at Microsoft Corporation, to speak.
- Welcoming new international graduate students
Mon February 28, 2022Welcomed 24 international graduate students from Australia, Brazil, China, Japan, the Netherlands, Norway, Turkey, and Vietnam to the School of Management during Spring Term international student orientation.
- Celebration of Academic Excellence lectures
Mon February 21, 2022School of Management faculty members participated in the Celebration of Academic Excellence series of lectures. The lineup included lectures from Matthew Fienup, Dan Hamilton, Jamshid Damooei, Vlad Vaiman, and Mike Panesis.
- “Economic Outlook Panel” featured Matthew Fienup and David Meline
Mon February 21, 2022The School of Management co-hosted an event together with the Association for Corporate Growth (ACG) 101 Chapter.
- Welcoming next cohort in Europe
Mon February 21, 2022We held orientation sessions for the newest cohort of EMBA in Europe students.
- Welcome back to Wayne Davey
Mon February 14, 2022Wayne Davey rejoins the School of Management Advisory Council after having served under Dean Maxey in the past.
- Women in Business club holds inaugural event
Mon February 14, 2022Women in Business club invited Laura Moreno Lucas, finance executive, entrepreneur, and investor to speak
- CERF Executive Director presents forecast
Mon February 14, 202230th Annual Economic Outlook Breakfast event was held at the university's Lundring Events Center
- Sabith Khan (Program Director, MPPA) making us proud
Mon February 7, 2022Asian Section for Public Administration of ASPA, chaired by Sabith, has been selected as the recipient of the Oveta Culp Hobby Training Award
- Advisory council member co-host on PBS
Mon February 7, 2022Jim Cathcart is named co-host of PBS show "Perspectives Matter"
- New MPPA council member
Mon January 31, 2022P.J. Gagajena brings his expertise to our Advisory Council of our Master of Public Policy and Administration (MPPA) program.
- Professor is Inspiring and Entertaining
Mon January 31, 2022Paul Witman, Program Director, MSIT, presented to residents of University Village in Thousand Oaks
- Alumni reunion with Program Director
Mon January 24, 2022Celebrating successes of our alumni in Saudi Arabia
- Second Reagan-Gallegly Fellow Announced
Mon January 24, 2022Sarah Martinez has been selected as our second Reagan-Gallegly Fellow in our Master of Public Policy and Administration (MPPA) program
- Shining the light on Sabith Khan
Sun January 23, 2022Sabith Khan, (Program Director, MPPA) is appointed to Global Committee at the American Society for Public Administration (ASPA)
- Adjunct Professor elected to Board
Mon January 17, 2022Edgar Terry, Sr. Adjunct Professor, was elected to the board of the Federal Farm Credit Banks Farming Corporation
- Reagan-Gallegly Fellows Announced
Mon January 17, 2022Jacqui Maciel has been selected as our first Reagan-Gallegly Fellow in our Master of Public Policy and Administration (MPPA) program for 2021-2022
- Students Learn from Executive
Mon December 13, 2021We resumed our Executive Fireside Chat series with special guest Kevin Elms,Chief Financial Officer of Dole Packaged Foods.
- Associate Dean Receives Emerald Literati Award
Mon December 13, 2021Vlad Vaiman received this award for his contribution to Advances in Global Leadership 2021.
- Announcement of 2021’s Russ and Linda Young Scholarship Recipients
Mon December 13, 2021The School of Management celebrated the recipients over Zoom
- Abby Pangilinan Awarded Marvin R. Selter Memorial Scholarship
Mon December 13, 2021Undergraduate Business Administration student was awarded the Marvin R. Selter Memorial Scholarship.
- Supervisory Skills for Public Sector Employees
Mon December 6, 2021Series of seminars continues - and is back in person.
- PureSpectrum on Deloitte's List of 500 Fastest Growing Technology Companies for second year in a row
Mon November 29, 2021PureSpectrum, which started at Hub101, has made Deloitte's List of 500 Fastest Growing Technology Companies for the second year in a row.
- Senior Adjunct Professor becomes Interim Director of MSIT program
Mon November 29, 2021Earle Charles will serve as Interim Director of Master in Information Technology (MSIT) program beginning January 2022.
- Center for Social Issues (CESI) presented results
Mon November 29, 2021Jamshid Damooei, Executive Director of CESI, presented results from Ventura County's 2021 State of the Region report.
- MPPA Program Director Places 2nd
Mon November 22, 2021Sabith Khan, Program Director, Master of Public Policy and Administration (MPPA) place 2nd at Voinovich School of Leadership and Public Service's Innovation Challenge.
- Held Second Annual BioMedley Event
Mon November 22, 2021The event was attended by a large number of representatives from the newly emerging biotech industry in the Conejo Valley.
- Council Member Honored as one of the Top 50 Women in Business
Mon November 22, 2021Dean's Executive Council Member Pam Kessler was honored as one of the Top 50 Women in Business on the Central Coast by the Pacific Coast Business Times.